Blog
Brand safety, MFA sites, GDN placement strategy — from people who work in it.
August 2, 2026
Brand suitability for brands and advertisers: the line most teams never draw
Brand safety asks whether a placement is dangerous. Brand suitability asks whether it is right for you — and that answer is different for a children's toy retailer and a defence contractor. Here is how to define your own line, write it down, and turn it into an exclusion list.
August 2, 2026
Click fraud: the silent drain on digital marketing
Click fraud rarely announces itself. It shows up as a campaign that looks fine on every dashboard and converts like nothing. Here is how it works, why display is the softest target, and what you can actually do about it inside Google Ads.
May 25, 2026
How to Use AI to Improve Your Ads: 3 Practical Steps
How to use AI to improve display advertising results: analyze campaign data with an LLM, generate more creative variations, and remove low-quality placements before they waste your budget.
April 23, 2026
Fewer visits, more revenue: what happened when we cleaned a major European brand's GDN placement list
We ran two concurrent display campaigns for a large European transportation brand — one on a curated placement list, one without. The cleaned campaign got 52% fewer visits. It also generated 7x more revenue per visit. Here's what we removed and why we think it worked.
March 31, 2026
Improving Ad Relevance in 2026: Does AI Targeting Help or Hurt?
AI-powered ad targeting isn't inherently good or bad — it depends entirely on what you're optimizing for and how much you trust the signal.
October 25, 2024
Ad Clutter And The Fight For Awareness
When every website is plastered with banners and autoplay video, the question isn't whether your ad ran — it's whether anyone actually saw it.
August 17, 2024
What Are Low-Quality Display Websites and How Do They Affect Your Campaign?
MFA sites, AI-generated junk, fake news clones — the categories of bad placements and what each one costs you.
July 25, 2024
Understanding and Improving Ad Relevance
Ad relevance isn't just about targeting. It's about where your ads run, what surrounds them, and whether the context supports your message.
July 2, 2024
How Display Gate Guard Finds the Bad Apples in Your Display Ads
Eight dimensions we analyze to identify problematic placements — from brand safety to ad density.
November 21, 2023
Boosting Ad Relevance: How to Improve Campaign Performance and Enhance User Experience
Contextual targeting puts your ad in the right environment. Placement analysis makes sure that environment is actually good.
October 31, 2023
The Rise of AI-Driven Fraudulent Websites: An Uninvited Digital Clutter
AI lowered the cost of creating fake web content to nearly zero. The MFA problem is getting worse, not better.
October 9, 2023
Post-Cookie Era: Approaches to Programmatic Display Marketing without 3rd Party Data
Third-party cookies are going away. Here's what actually works to replace behavioral targeting in display campaigns.
October 2, 2023
Contextual Targeting: Navigating the Cookieless Future with Precision
Contextual targeting puts ads next to relevant content instead of following users around. Here's why it's the right approach for the privacy-conscious era.
September 26, 2023
The Pointless Side of the Web: Made-for-Advertising Websites
MFA websites exist to collect ad impressions, not to inform readers. Here's how they work and what they cost advertisers.