Free tools
Small utilities for people who run display campaigns. No account required, and anything you drop in is processed in your own browser.
Placement exclusion list generator
Drop in a Google Ads placement report, including Performance Max and Demand Gen, and get a spend breakdown, the share that went to mobile apps, flagged placements, and a deduplicated exclusion list ready to paste into Google Ads.
Free · No signupYouTube exclusion list builder
Drop in a YouTube placement report. Every channel name is screened for kids content, true crime, gambling, ASMR and the rest, with a breakdown of how much budget each category took, and a channel exclusion list ready for Google Ads.
Free · No signupAd relevance checker
Paste the keywords and ad copy from one Search ad group. See which keywords your ads do not reflect, which headline terms are missing, and whether the ad group should be split.
Free · No signupBrand suitability policy template
Five sections, about twenty minutes, one page at the end. Fill it in and copy or download your policy — the document that stops suitability decisions being made by default.