Terms of Service

1. Acceptance of Terms

By accessing or using DisplayGateGuard and the DisplayGG self-service tool (collectively, the "Service"), you agree to be bound by these Terms of Service. If you do not agree, do not use the Service.

2. Nature of the Service

DisplayGateGuard provides AI-powered analysis of advertising placement lists to assist advertisers in identifying potentially low-quality, brand-unsafe, or Made-For-Advertising (MFA) domains. The Service produces risk scores, category labels, and recommendations based on automated analysis of domain data.

The output of the Service is informational only. It is intended to support your decision-making process, not to replace it.

3. No Warranty on Analysis Results

The scores, labels, classifications, and recommendations produced by the Service are generated by automated systems and AI models. They may contain errors, omissions, or inaccuracies. We do not warrant that:

• any domain score is accurate, complete, or current;
• the Service will identify all problematic placements in your list;
• acting on our output will improve campaign performance or prevent brand harm;
• domains classified as low-risk are suitable for your specific brand or audience.

The Service is provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

4. Limitation of Liability

To the maximum extent permitted by applicable law, DisplayGateGuard, its operators, and its affiliates shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of the Service or reliance on its output, including but not limited to:

• advertising spend on placements that the Service failed to flag;
• campaign performance outcomes following implementation of our recommendations;
• brand or reputational harm resulting from placements not identified by the Service;
• decisions made based on inaccurate or incomplete analysis results;
• any loss of revenue, profit, data, or business opportunity.

This limitation applies regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and even if we have been advised of the possibility of such damages.

In jurisdictions that do not allow the exclusion or limitation of incidental or consequential damages, our liability is limited to the maximum extent permitted by law.

5. Your Responsibility

You are solely responsible for all advertising decisions, campaign configurations, and placement exclusions applied to your Google Ads account or any other platform. The Service does not make changes to your accounts directly. All actions taken based on our output are taken at your own discretion and risk.

You are responsible for ensuring that your use of placement exclusion lists complies with Google Ads policies, platform terms, and any applicable laws or regulations.

6. Data You Upload

When you upload a placement report, you confirm that you have the right to share that data with us. We process uploaded placement lists solely to provide the analysis service. We do not sell, share, or use your placement data for any purpose other than providing the Service to you.

7. Free tools

The placement report cleaner and the brand suitability policy template are provided free of charge and run entirely in your browser. No file or text you enter is transmitted to us.

These tools read a spreadsheet and match patterns. They do not visit any website and cannot determine whether a domain is genuinely made-for-advertising, measure its ad density, or assess brand safety. Their output is a prompt to review, never a verdict, and it is not legal, financial or professional advice. Sections 3, 4 and 5 apply to them in full.

8. Free placement audit

Where we offer a free audit, we analyse a defined subset of your placement report — as stated on the offer page at the time — and return our findings. It is provided as a goodwill service with no fee and no contract for ongoing work.

By submitting a report for audit you confirm that:

• you are authorised to share that data with us, including where it belongs to a client or employer;
• the file contains no personal data beyond what a standard Google Ads placement report includes;
• you understand the findings are informational and subject to sections 3, 4 and 5.

We may decline or discontinue a free audit at any time, including where the volume requested is impractical. We do not undertake to deliver within any particular time.

9. Ordering and payment

Paid plans and managed analyses are offered exclusively to businesses (entrepreneurs within the meaning of § 14 of the German Civil Code), not to consumers. By submitting an order you confirm that you are acting on behalf of a business.

Submitting the form on the pricing page is a request for a quote, not a binding offer by us, and our quote is not a contract either. A contract is formed when we confirm your order in writing or send you an invoice for it. Prices are those shown on the pricing page when you order, or the price we quote you in writing, and are net of any value-added tax that applies.

Invoices are sent by email and are payable by bank transfer within the payment period stated on the invoice. We do not take card payments. Subscriptions are invoiced in advance for the billing period you chose, monthly or annually, and renew for the same period unless cancelled. You can cancel by email at any time; cancellation takes effect at the end of the current billing period, and fees already invoiced for that period are not refunded. One-off checks and managed analyses are invoiced as quoted.

Monthly placement allowances do not roll over. If you go over your allowance we contact you before anything further is charged. If an invoice remains unpaid after a reminder, we may suspend paid features until it is settled.

10. Open-source components

Parts of our tooling are published as open source under the MIT licence. Those repositories are governed by their own licence terms, not by these Terms, and the warranty disclaimers in that licence apply to them.

11. Service Availability

We do not guarantee uninterrupted or error-free operation of the Service. We may modify, suspend, or discontinue any part of the Service at any time without notice.

12. Changes to These Terms

We may update these Terms from time to time. Continued use of the Service after changes are posted constitutes your acceptance of the revised Terms. The date at the top of this page indicates when the Terms were last updated.

13. Governing Law

These Terms are governed by the law of the Federal Republic of Germany, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. Where you are a business, the courts of Berlin, Germany have exclusive jurisdiction. Where you are a consumer, this choice of law does not deprive you of the protection of mandatory provisions of the law of your country of residence, and you may bring proceedings there.

14. Contact

Questions about these Terms: info@displaygateguard.com