Pricing that costs less than one wasted day of display spend.
Start free with 100 credits and no credit card. Pro and Agency are open for reservation now — you pay nothing today, and we invoice manually when billing opens.
15% is a conservative figure for an unaudited GDN or PMAX placement list — we have seen far worse. Pro costs €49. If an audit recovers even 3% of a €10k budget, it has paid for itself six times over in the first month. That is the entire argument.
Free
Enough to audit one real placement report and see what is in it.
- 100 credits on signup
- MFA, brand safety and suitability scoring
- Ad density and redirect checks
- Evidence and confidence score per domain
- Google Ads-format exclusion export
No credit card. 1 credit per domain analysed.
Pro
Most popularFor the person who owns display spend and re-checks it every month.
- 5,000 URLs per month
- CSV and XLSX upload
- Exclusion-list export, ready for Google Ads
- Run history — compare this month against last
- Everything in Free
Billing not live yet — reserve now, pay nothing today.
Agency
For agencies and in-house teams running several accounts at once.
- 25,000 URLs per month
- Multiple ad accounts
- Scheduled re-scans
- White-label export for client reporting
- Everything in Pro
Billing not live yet — reserve now, pay nothing today.
Managed analysis — quoted per job
Send us the placement report and we do the whole thing: AI scoring, hands-on human review, a written report with evidence, and a ready-to-upload exclusion list. Priced against your list size, not a subscription.
What changes as you move up
| Free | Pro | Agency | |
|---|---|---|---|
| URLs per month | 100 credits | 5,000 | 25,000 |
| Placement scoring & evidence | ✓ | ✓ | ✓ |
| Exclusion-list export | ✓ | ✓ | ✓ |
| CSV + XLSX upload | — | ✓ | ✓ |
| Run history | — | ✓ | ✓ |
| Multiple ad accounts | — | — | ✓ |
| Scheduled re-scans | — | — | ✓ |
| White-label export | — | — | ✓ |
Lock in founder pricing before billing opens.
We are not charging yet. Tell us which plan fits and we will hold the rate for you. When billing goes live you get an email first, and the first invoices are sent by hand — no surprise charges, no card on file.
- No card required, nothing charged today
- Founder rate held for you when billing opens
- You can start using the free plan right now
- One email when it goes live — you decide then
Pricing questions
Am I charged anything today?
No. Billing is not switched on yet. Free is genuinely free and needs no card. Pro and Agency are open for reservation — you tell us which plan fits, we email you before billing goes live, and the first invoices go out manually. Nothing is charged until you have said yes to an invoice.
What counts as a URL?
One domain or placement URL analysed equals one credit. A typical mid-sized GDN placement report for a single account is 1,000–5,000 rows once duplicates are removed, which is why Pro is set at 5,000 URLs per month.
What if I go over my monthly URLs?
Nothing breaks and nothing auto-charges. We contact you, and you either top up or move to the next plan. On Agency, overage is quoted per account rather than per URL.
Can I just pay for one audit instead of a subscription?
Yes. A one-off managed analysis is a separate service — we run the audit, review the results by hand, and hand back a ready-to-upload exclusion list. Request a quote from the contact form and we will scope it against your list size.
How is this different from my existing brand safety vendor?
Most brand safety tooling is built for programmatic buying through DSPs and SSPs. GDN and PMAX use a different placement model, and standard tools miss domains that GDN serves routinely. DisplayGateGuard is built for GDN and PMAX specifically.
Do I need Pro to get the exclusion list?
No. Exclusion export is in the free plan too. Pro adds volume, spreadsheet upload, and run history so you can prove the list is getting better over time.